By now, we have all witnessed at least one privacy issue stemming from the use of certain tools that, to a greater or lesser extent, apply some form of artificial intelligence and automated pattern recognition.

There are dozens of cases of security breaches and other types of problems in the new virtual assistants, which has been increasing great suspicion in that user community that is always eager to try the latest innovations that are proposed.

And if we focus on the photos section, the new functionality that Google has presented us will also highlight the uncertainty about the security of facial recognition that many users already have, wondering why using facial recognition is a good idea.

That is why we are going to tell you everything you need to know about this technology that we can see more and more every day.

Why use facial recognition? Will we be compromising our information?

All the tools and innovations that are developed in some of the big companies in the technology sector usually have the purpose of satisfying some of the problems that they have been able to observe in users or due to an open demand from them.

This means that, as with other ideas that we already know, the uses of facial recognition are varied and can be of great benefit to our day-to-day.

The main uses of facial Recognition

Although this is something relatively new to us, it has already been applied with greater or lesser success for quite some time. We saw in some movies from a decade ago how suspects were located through this technology, although in most cases the fiction was exaggerated a bit.

We have also known those facial recognition access systems that in practice were not carried out because the success rate did not generate enough confidence, but which have now changed thanks to better and more sophisticated algorithms:

⦁ It is now possible to access the mobile faster without having to enter a PIN or put a fingerprint. Companies like Samsung with its latest S9 and S9+ terminals are putting it into practice.
⦁ Likewise, the same brand is allowing us not only to access the terminal but also to execute online payments with a credit card associated with the recognition of our face through Samsung Pay.
⦁ The labelling of our photos is faster since companies like Facebook have been using it for quite some time, although it is generating a lot of controversies. Google has also begun to apply this technology in its Google Photos application and in the latest versions, it is possible to activate it.

Facial recognition technology is still not 100% accurate and venturing to apply it has some risks since due to a failure in recognition, be it by a relatively similar person or even by someone with a photo of us at their disposal, you could get the access or make a payment in an online store without our authorization.

The security of facial recognition: an absolute violation of privacy?

This is what most fear to a greater or lesser extent. We have already seen examples of how this technology simplifies our lives and makes some of our everyday tasks faster and easier, but it is also being used to categorize everything on a larger scale.

To cite some examples, we can say that it is possible to control certain organizational aspects thanks to this technology, such as:
⦁ In some institutes, it has been used to “take roll” of the students and know who is absent.
⦁ Prevent minors from buying products not suitable for their age.
⦁ Locate and catch criminals through security cameras.
⦁ Control access to certain prohibited persons, such as gamblers in casinos.

For better or worse, this can be a privacy advantage or disadvantage. Just as cameras and image capture devices can keep us under control. They could also be used for purposes that go beyond the superficial everyday utility. such as, for example, recognizing our consumption habits by analysing the marks that can be seen in a photograph of our property.


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