What is cause-related marketing and why is it important?

Cause-related marketing (CRM) is all about creating connections between a company and its customers through causes they care about. By aligning their business goals with those of their customers, companies can create powerful relationships and build loyalty that leads to more sales. In this article, we’ll look at What is cause-related marketing and how you […]

Cyberspace, Cybersecurity, and Business in 2022

The modern era is characterized by the widespread application of advanced Information and Communication Technologies (ICT) which, undoubtedly, affect social and economic development worldwide. Businesses are developed through e-Business, while Public Administration modernizes its services to citizens (eGovernment). The increasing application of ICT as well as the growing use of the Internet for communication information […]

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